The State of the Printer Supply Industry in 2025
By: Kat Wilder Kotrla Published on: 02/04/2025If you’re in the printer supply game, this deserves your attention. This isn’t just another report. It’s the 2025 State of the Printer Supply Industry... and it might trigger a mindset shift for dealers stuck in yesterday’s playbook.
Why People Aren’t Coming to Your Website Anymore...
By: Kat Wilder Kotrla Published on: 25/03/2025(And What Ink & Toner Dealers Can Do About It) People used to find your website. You’d get the occasional order, a few calls, maybe even a solid customer or two. But lately? Crickets. It’s not just you. It’s the landscape. Are you lost in a sea of competition?
Is Your Marketing Actually Working? Or Are You Just Guessing?
By: Kat Wilder Kotrla Published on: 19/03/2025Most businesses spend time and money on marketing without knowing what’s actually driving sales. Do you track ROI?
Why Personal Support Still Matters in a Digital World
By: Kat Wilder Kotrla Published on: 14/03/2025In a world of automation, real customer support still matters. A prospect recently asked why— as the owner—I was personally giving them a demo. Simple: EasyOrder isn’t just software, it’s a partnership. Do you still value real support? Let’s talk.
