20 Years of EasyOrder: How a Simple Idea Became the Go-To Tool for Ink and Toner Resellers.

February 20, 2025

Building a business that lasts 20 years doesn’t happen by accident.

It happens when you solve a real problem, listen to your customers, and adapt as the world changes around you.

In 2005, EasyOrder wasn’t part of some grand plan. It started in my dad’s brick-and-mortar pharmacy. Alongside prescriptions and medical supplies, he added ink refilling as a side business. I jumped in to help, and that’s when we noticed something interesting.

Many of my dad’s customers—local doctors’ offices, the nearby hospital, and other businesses around town—needed more than ink. They needed toner. And like most busy offices, they didn’t have time to hunt down the right cartridges every time they ran low.

That’s when we realized: if we wanted to keep their business, we needed to make ordering as simple as possible. No websites, no logins, no complicated e-commerce. Just a system that worked the way they did—quick, reliable, and hassle-free.

Then my dad asked a question that changed everything: "Can we make ordering as easy as this?"

He pointed to the Bank of America icon on his desktop. One click, and he was there. No search bar. Just straight to what he needed.

That one question sparked what would become EasyOrder: a simple, customer-first ordering system that would quietly transform the way ink and toner resellers do business.

The Problem We Set Out to Solve (and Why It Still Matters Today)

We didn’t start EasyOrder because we wanted to build software.

We started it because we saw a gap.

Resellers were working hard to earn customers, but those customers didn’t always stick around. Why?

👉 Ordering was inconvenient. Even loyal customers won’t jump through hoops when there’s an easier option. 👉 E-commerce wasn’t built for resellers. Generic websites forced buyers to wade through endless product listings, plus getting customers to the website was costly with SEO (Search Engine Optimization) or ads. 👉 Customer retention wasn’t guaranteed. Without a seamless experience, customers drifted to Amazon, Staples, or Office Depot.

So, we built something different:

✅ Custom order forms tailored to each customer’s needs ✅ A desktop icon that logged them in instantly—no usernames, no passwords ✅ Private pricing to protect margins and prevent competitors from undercutting.

Customers clicked, ordered, and moved on with their day.

And it worked.

From Side Project to Full-Time Mission

We took EasyOrder to the Recharger World Expo in 2006 with nothing but paper flip books and the knowledge of what our customers were saying.

The feedback was great: "If my customers had this, they'd never shop anywhere else."

By 2007, we were nominated for Best New Product at the same expo. That’s when we realized this wasn’t just a useful tool for my dad’s pharmacy—it was something the entire industry needed.

In 2008, we sold our brick-and-mortar toner business and went all in on EasyOrder.

Why EasyOrder Still Stands Strong After 20 Years

Let’s be honest: the ink and toner industry has changed.

Print volumes have dropped. Cheap imports flooded the market. COVID hit hard. Many resellers didn’t make it.

But EasyOrder? It’s still here. And it’s still helping resellers keep their best customers.

Here’s why:

1. We focused on retention, not just sales. Getting a customer is hard. Keeping them is everything. EasyOrder makes it easier for customers to reorder than to shop around.

2. We stayed true to what works. Early on, we tried to build every feature users requested. It spun our wheels creating features only a few wanted. Now, we focus on what actually drives results for most resellers.

3. We owned the data. Instead of buying a cartridge database, we built our own—manually, one product at a time. It wasn’t glamorous, but it made EasyOrder bulletproof.

4. We treated customers like partners. When COVID hit, we offered free accounts to subscribers who were struggling. It wasn’t about the bottom line—it was about standing by the people who built this business with us.

How EasyOrder Helps Resellers Win Big (Even in a Shrinking Market)

The real proof isn’t in awards or milestones. It’s in the stories we hear from subscribers.

✅ Liberty Tax: One reseller used EasyOrder to manage over 450 Liberty Tax locations across the country. Before EasyOrder, their ordering process was chaotic. After? One-click reordering for every location, every time. They told us, "Even if you raised prices, we'd never leave. EasyOrder has turned chaos into order for us."

✅ Buc-ee’s: One of our subscribers handles every Buc-ee’s location using EasyOrder. For a chain that size, ordering could easily turn into a logistical mess. But with EasyOrder, it’s streamlined and stress-free.

These stories aren’t rare. They’re the norm.

Looking Ahead: What’s Next for Monster Systems?

In 2023, we rebranded from RemanResource.com to Monster Systems. Why?

Because the word reman felt outdated. Ink and toner have changed, and EasyOrder has evolved with it.

Here’s what we’re excited about as we head into the next chapter:

💡 EasyOrder Commerce: Our new e-commerce platform, complete with accounts receivable, digital point-of-sale, and all the modern features you'd expect—without complicating the process.

💡 Custom Websites for Resellers: Through our design firm, Biggie Brands, we're now offering professional websites designed specifically for ink and toner resellers. No huge upfront costs—just an affordable monthly subscription.

💡 Beyond Ink & Toner: We’ve already expanded into the medical supply industry, with companies like PureGraft using EasyOrder to simplify reordering skin graft supplies for their customers. As we move forward, we're exploring new vertical markets where EasyOrder can make the process easier.

The Legacy We’re Building (and the One That Matters Most)

Looking back, what I'm most proud of isn’t the software itself.

It’s the relationships we’ve built.

Some of our subscribers have been with us for 10, 15, even 20 years. We’ve been a quiet part of their businesses—helping them run smoother, retain more customers, and compete in a tough market.

If we leave any mark on this industry, I hope it’s this:

👉 That we always put customers first. 👉 That we treated partners with integrity. 👉 That we built something useful—and stood by it when times got tough.

I have to thank my dad for believing in this idea from the start. He was my partner until 2020, and without his vision and support, EasyOrder wouldn’t exist.

I also have to thank our Dream Team developers, Axel and Deb, who’ve poured countless hours into making EasyOrder what it is today.

And, of course, our subscribers. You’re the reason we’re still here.

Want to See How EasyOrder Can Transform Your Business?

If you’re tired of chasing customers… If you’re juggling spreadsheets, emails, and phone calls just to place an order… If you’re ready to simplify your process and lock in customer loyalty…

👉 Let’s talk.

20 years in, EasyOrder is still the simplest, most effective way to build customer loyalty in the ink and toner business.

Here’s to the next 20.