Is Your Marketing Actually Working? Or Are You Just Guessing?

Is Your Marketing Actually Working? Or Are You Just Guessing?

Most businesses spend time and money on marketing without knowing what’s actually driving sales.

- They track clicks but not conversions.
- They measure “awareness” but not revenue.
- They rely on gut instinct instead of data.

Here’s how to fix it (without overcomplicating it)

Track Conversions, Not Just Clicks
Views and likes don’t pay the bills—orders do. Set up conversion tracking in your CRM or use UTM links to see what’s actually bringing in paying customers.

Know Your Customer Acquisition Cost (CAC)
Marketing only works if it’s profitable. Take your total ad spend and divide it by the number of new customers. If you’re spending more to get a sale than you make from it, something’s off.

Find Your 80/20
80% of your sales likely come from just 20% of your marketing efforts. Look at your numbers—which channels, emails, and ads bring in actual revenue? Focus there, and cut the fluff.

Make Data-Driven Decisions (Not Assumptions)
CRM & AI tools help track:
- Where your leads come from
- Which customers are most profitable
- When to follow up to maximize repeat orders

So, Is Your Marketing Actually Working?

If you can’t answer that in seconds, it’s time to fix it.

Want to see how Monster CRM helps businesses track, automate, and grow smarter?

Let’s talk.