The Simple Follow-Up Strategy That Can Double Your Sales

For most ink and toner resellers, the hardest part isn’t making the first sale—it’s getting customers to come back.

You do all the work upfront: finding the lead, making the pitch, answering their questions, and finally closing the sale. But then what? If you don’t actively follow up, many of those customers will drift away. Not because they didn’t like your service, but because they forgot, got busy, or found a more convenient option.

The difference between struggling to get repeat orders and having a steady stream of loyal customers often comes down to how well you follow up.

Here’s how to do it without being pushy or annoying—and why the right follow-up strategy can double your sales.

1. The #1 Mistake Resellers Make After a Sale

Most resellers assume that if a customer needs toner again, they’ll come back on their own.

That’s a dangerous assumption.

Your customers are busy. They don’t sit around thinking about ink and toner. If it’s not dead simple to reorder, they might put it off, forget, or—worse—buy from someone else.

A customer not reordering isn’t always a sign of dissatisfaction. More often than not, it’s a sign that you didn’t make the next order easy enough.

2. The 3-Step Follow-Up Formula

If you want to keep more customers ordering from you, you need to work smarter and not harder.

Step 1: Follow Up Before They Run Out

Most businesses wait too long to follow up. If you wait until the customer is completely out of toner, they’ve probably already ordered from someone else.

Instead, anticipate their needs:

• If they buy every 2 months, follow up at 6 weeks.

• If they buy every 6 months, follow up at 5 months.

Reaching out before they realize they need a reorder makes it easier for them to say yes—because you’ve removed the urgency and panic from the decision.

Step 2: Make It Effortless

Customers don’t reorder when it feels like work. Instead of saying, “Let me know if you need more toner,” try:

“I pulled up your last order—want me to send the same one again?”

That tiny change removes decision fatigue and makes reordering automatic.

Step 3: Follow Up on Multiple Channels

Not everyone checks email. Some prefer texts, others like a quick call.

• Day 1 – Send a friendly email.

• Day 3 – No response? Send a quick text.

• Day 7 – Still nothing? Follow up with a short call.

The key? Keep it light, friendly, and helpful—not desperate.

3. The "Loyalty vs. Laziness" Rule

Most customers want to stay loyal—but only if it’s easier than switching.

If reordering from you feels like work, they’ll go somewhere else that makes it simpler.

This is why EasyOrder works so well for resellers. It lets customers reorder with one click, without needing to log in, remember passwords, or search for part numbers.

But even if you don’t use EasyOrder, you can still make reordering effortless by using the three-step follow-up process.

Related: Demo EasyOrder’s One-Click Reordering System

4. Your Action Plan: Start Using This Today

If you want to double your repeat sales, start following up intentionally:

✅ Reach out before they run out (anticipate their needs).
✅ Remove friction (make it easier to say yes).
✅ Use multiple touchpoints (email, text, and phone).

Follow this system, and you’ll see more customers coming back to you instead of drifting away—without having to chase them down.

External Resource: Why Follow-Up Sales Are Key to Retention

Want to simplify your sales and reordering process? Let’s chat.