Toner Resellers: Here’s the Secret to Beating Big Box Stores
Toner Resellers: Here’s the Secret to Beating Big Box Stores
Competing on price? You’ll never win. Competing on service? That’s where you dominate.
Independent toner resellers often feel like they’re in a never-ending battle with big-box stores like Staples, Office Depot, and even Amazon. These corporate giants have deep pockets, massive inventory, and aggressive pricing strategies. But here’s the truth: trying to beat them on price alone is a losing game.
Instead, the real advantage for independent resellers lies in personalized service, convenience, and customer retention—areas where the big players simply can’t compete.
The Power of Customer Retention Over New Sales
Studies show that acquiring a new customer costs five to 25 times more than retaining an existing one (Harvard Business Review). Meanwhile, increasing customer retention by just 5% can boost profits by 25% to 95%, according to research by Bain & Company.
That’s where EasyOrder comes in. Unlike standard e-commerce platforms, EasyOrder is designed specifically for resellers to keep customers coming back with:
Custom order forms tailored to each client’s exact needs
One-click reordering with a desktop icon—no logins, no searching
Private pricing that keeps your margins secure
A 90%+ reorder rate—because convenience wins every time
Why Service Beats Price Every Time
The biggest retailers make ordering simple—but not personal. Their customers are just numbers in a system. That’s where independent resellers can stand out and win.
70% of buying experiences are based on how customers feel they are treated (McKinsey & Company).
86% of customers are willing to pay more for a better customer experience (PwC).
Easy reordering increases loyalty—customers are far less likely to shop around when they have a simple, familiar system.
With EasyOrder, your customers don’t have to search, compare, or even think twice—they just click and reorder from you.
How EasyOrder Helps Resellers Keep Customers for Life
Imagine this:
A customer needs toner, but instead of searching online, they click a desktop icon that takes them straight to their pre-filled order form.
No passwords, no remembering your website—just one click and done.
They get their order fast, and you keep their business—every time.
That’s the secret to competing against big-box stores. You don’t need to out-price them. You just need to make ordering from you easier than anywhere else.
