Why People Aren’t Coming to Your Website Anymore...
(And What Ink & Toner Dealers Can Do About It)
People used to find your website. You’d get the occasional order, a few calls, maybe even a solid customer or two. But lately? Crickets.
It’s not just you. It’s the landscape.
The SEO Trap (Why You Can’t Outrank Amazon)
If you're an ink and toner reseller trying to rank for phrases like “HP 410X toner” or “cheap printer cartridges,” you’re up against heavyweights. Amazon, Staples, Office Depot - names that have massive budgets, million-dollar SEO strategies, and a digital footprint going back decades.
Amazon alone has over 5 billion backlinks. Staples clocks in with more than 15 million. These companies dominate the top search results, and Google rewards them for it. The top-ranking result captures nearly 40% of ALL clicks.
If you’re not in that #1 spot, you’re in the shadows.
Could SEO still help? Maybe - but it’s a long road with low odds, especially for local resellers.
Ads Aren’t the Golden Ticket Either
Paid ads can help, but not without risk - and definitely not without budget.
Google’s average cost-per-click for office supply terms sits around $1.09. But in some cases, resellers pay up to $68 just to land a single sale! That’s fine if you’re moving big-ticket items or have fat margins. But for toner? Most can’t make the math work.
Even with great retargeting, you still face the core problem: timing.
Ink and toner aren’t impulse buys. People don’t click ads unless they’re out or running low.
And you don’t know when that is.
So unless your timing is perfect and your ad spend is steady, you’re probably paying a premium just to be ignored.
Even your best customer doesn’t reorder every week. They aren’t window shopping your site or “checking what’s new.” They reorder when they need to - and only then.
If your site isn’t front and center at that moment, they’ll go with what’s easy. Usually Amazon.
Not because they prefer it. Because they don’t have time to hunt down your site, dig through listings, or remember another password. It’s not about loyalty, it’s about convenience.
And Now AI Is Changing the Game Again
Let’s say someone searches “Where to buy HP 902 ink near me.”
Instead of showing a list of websites, Google’s AI-powered search now just answers: “Available at Amazon, Staples, and Office Depot. Here are prices.” No clicks. No browsing. No chance for your site to even be seen.
Google's own tests show that generative AI answers may reduce website clicks by up to 40% in some cases. That means fewer visits—even if you’re ranking.
The future of search favors the giants—again.
Even If They Do Land on Your Site… Is It Any Good?
Let’s say they do find your site.
Is it mobile-friendly?
Is it easy to find what they need?
Are your product listings clean, accurate, and clear?
Can they reorder without calling or emailing?
If not - if your site isn’t easier than Amazon or Staples, they’ll leave.
Maybe not forever, but long enough to cost you a sale.
So… What Does Work in 2025?
You don’t need more clicks. You need to stay in front of the customers you already worked hard to earn.
And that’s where EasyOrder by Monster Systems comes in.
Why EasyOrder Doesn’t Need SEO, Ads, or Even a Password
Forget search. Forget ad spend. EasyOrder lives on your customer’s desktop.
It’s a custom icon with your name and logo that goes directly to their private order form.
No usernames. No passwords. No remembering URLs. Just click, order, done.
It’s the fastest, simplest, most direct connection to your buyer.
No search engine needed.
Let’s Talk About Subliminal Exposure
The person who orders supplies sees their desktop maybe 10 times a day.
That’s:
10 views/day
x 5 days/week
x 4 weeks/month
x 12 months/year
That’s 2,400+ brand impressions a year—just from your icon sitting there.
You couldn’t pay a customer to give you that kind of exposure.
But with EasyOrder? They give it to you—voluntarily. For free. Why?
Because it makes their life easier.
Set It Up Once. Get Orders Forever.
All you have to do is:
Build their custom order form
Set their pricing
Send them a welcome email
They do the rest. They install the icon, and from then on, you’re on their desktop - ready when they need you.
No business cards to keep track of. No passwords to reset. No excuses.
Just 3 clicks to order.
Why It’s Worked for Over 20 Years
EasyOrder was built in a pharmacy backroom by a father and son who just wanted to make reordering toner easier. Now, it supports resellers across the world, keeping over 90% of customers coming back for reorders.
Not because it’s flashy. Because it’s frictionless.
Real Talk.
If you’re trying to grow with SEO and paid ads alone, you’re pushing a rock uphill. Big players have too much visibility. Ads are too expensive. And AI is changing the rules again.
Instead, look at what’s already working: Retention. Loyalty. Reorders.
That’s where EasyOrder shines.
Let the giants fight for traffic.
You stay in front of your best customers—right on their desktop.
Want to see how EasyOrder works? Message me directly for a demo or visit www.monstersystems.us to start your free 30-day trial.
